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Radical and revolutionary, yet built on the core foundation of Mother Natures own balance of fish survival and feeding habits, the new BaitBall unleashes the ingenuity of LIVETARGETs lure design and industry leading production capabilities to deliver a series of lures unlike anything developed before

Simple items like a bait towel can make a world of difference when out on the water

It also made swinging the pack on harder than most packs because I had to firmly hold the hip belt out of the way get the backpack on

Andy Mellor, Group Chief Technical Officer of Racing Force , commented: To once again be the first in the world to meet the new FIA homologation standards is a source of incredible pride for us, as well a further confirmation of the capabilities of Bell Racings research and development department

It was also about filling an underserved niche in the market: lifestyle