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Best Soft Jerk Bait Zoom Fluke MSRP: $3.49 Buy from: Why I love it Just when you think youve found the most productive soft-plastic, the Zoom Fluke says, hold my beer. Its another legend when it comes to acting like a dying baitfish

This exceptional lure is the result of a collaboration between the legendary Nichols Lures, Bass Mafia, and BASS Elite angler Chris Zaldain

Poppers Topwater poppers are a tried-and-true choice throughout much of the year, but especially in the spring

Since then, hook guards have adorned everything from plugs to wobbling spoons, and spinnerbaits to the newer soft plastic hooks designed to stick out, but not attract weeds

Lews MACH Jacked Baitcast Combo MACH Jacked Baitcast Combo Take your Passion for the Chase one step further with the new MACH Jacked combos