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Dan Hoffmann Head of Marketing Strategy Dan is a communications strategist who helps companies, causes, and campaigns solve high-stakes public affairs and business challenges

Weight affects long-ride comfort, especially for commuters in stop-and-go traffic
For the heavier lures a good cover-all is a rod with a casting weight of 15 to 40 grams, and, for the lighter lures, I would recommend looking for a casting weight of up to 15 grams both rod and lure will clearly display these weights on the packaging and rod stem

High Performance

Fortunately, all brands offer some form of sizing chart

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