cabela's tackle rapala cd7 fishing lures CountDown Lure The benchmark other crankbaits are measured by Rattlin Rapala - Firetiger

Its design is minimalist and matt black theres no flash or silver trim instead its meant to be rugged, reliable and durable

Using your portable rod holder is easy, just push and turn the self-adjusting spring loaded locking device 90 degrees, now you're fishing and relaxing - IT'S THAT SIMPLE

The above spinning reel is on several or my rods and the combination of price, performance, and durability is outstanding

Some of the newer TV lureslike the Mighty Biteare just plain laughable, as the majority are just versions of proven lures that already exist with the addition of lights, scent, bells, and whistles you dont need

Performance Matters Of course, color is only part of the equation